PR suffers from an image problem when it comes to measurement and yes, we appreciate the irony.
At ITPR we follow the Barcelona principles of measurement and evaluation to understand the impact of our PR campaigns.
We have also adopted the AMEC Measurement Framework and use these when building campaigns with our clients We believe this is one of the most accurate methods of measuring the impact and success of digital PR campaigns. We have been creating and refining our digital PR campaigns for years and using the AMEC measurement framework, we are continually improving how we measure digital PR impact to determine impact and value.
We work tirelessly to share our knowledge with our clients and encourage continuous development across our team - and we try to have a little fun along the way!
Need an extra hour in bed? Got a hot date after work? We offer our employees flexible working so you can work when it suits you best. We love this aspect of the role as it means you can adjust your working days if necessary.
We value long-service and dedication to the company and thank employees that have been with us for five, seven and ten years with some extra cash and annual leave. This provides a great opportunity to take a few weeks off for a trip!
Birthdays are just the best aren't they!? They might get less exciting as you get older, but we give all of our employees an extra day of annual leave each year to take around their birthday to go and celebrate in style. Cakes and treats are encouraged!
As well as quarterly reviews and personal development plans, our leadership team will work with each employee to create an external training programme using industry bodies such as the CIPR and PRCA. We want you to improve and challenge yourself so that you are prepared to overcome any obstacle you might face in your role.
We think employees should be rewarded based on performance, not just on time served. We provide our hard-working employees with promotions, pay rises and managerial experience, and there is always an opportunity to adapt or change your role in the future.
All our employees are rockstars in our eyes, but each month we ask everyone to put forward someone who has been the 'Rockstar' of the month for going above and beyond their typical role or just been a huge help to their team and colleagues.
We are constantly learning, evolving and improving, and once a month we ask someone in the company to share their knowledge in specific areas of expertise - from website SEO best practice to how to better manage projects.
We encourage all of our staff to develop their knowledge. As well as training programmes and learning sessions, our employees are members of the CIPR who offer external PR training courses to constantly improve our skills.
To help our employees save for their retirement, we provide a workplace pension scheme and match the money you put into it - because no one wants to be working forever!
We encourage all of our employees to go out and visit clients, attend industry shows and networking events (respecting rules over social distancing of course). This doesn't always mean travelling too far, but sometimes it can be a trip to Europe, USA, South Africa or Singapore. Hope you have your passport!
Christmas is the best time of year, so we try and celebrate as best we can. We do our best to make our Christmas parties a little bit special, from trips to Paris or lunch at the Shard, to completing the Crystal Maze or a day in Dublin - we always have great days out!
Summer is time to soak up the sun, and we love getting out of the office for the day! Previous trips have included Ascot Races, company BBQs, cooking schools, and everyone has the opportunity to contribute to our next outing!
We think it's important to get away from your desk every so often and do something active. So as well as taking the company out for Christmas and Summer parties, once a quarter we close the office and do some fun activities and team bonding!