Maximising your PR collateral for Earned media opportunities

“34% of senior business leaders in EMEA still rely on earned media to inform their buying decisions ahead of analyst reports and crowd sourced review sites. This presents a huge opportunity for businesses to influence the decisions of their target audiences."

David Beesley, Operations Director, ITPR

Earning media recognition, and importantly trust, is essential when trying to raise brand awareness. Your target audience is looking for second opinions from credible sources - thought leaders - rather than making purchasing decisions based on industry news alone.

Continually creating new and engaging content targeted specifically at your Earned media channels will significantly increase your goal of maintaining a regular presence in the media. In a digital age where most information is consumed online, this means increasing the opportunity to drive readers back to your website, where you can encourage them to engage with you and your business further.

The start-up community has played a big part in knowledge sharing and businesses of all sizes are starting to realise the power of looking beyond their own industry walls.

Our Earned media campaigns support the leaders of your business through brand focused media coverage such as feature article placements, press mentions, reviews, social media mentions and sharing. In order to ensure your brand name and messaging is being reflected within your functioning industry, we help you define your Earned media channels and target them with relevant content that will resonate with their audience - your potential buyers - which is published online and/or in print magazines, or social media channels.