How to set measurable PR agency KPIs

Setting measurable KPIs with a new PR consultancy is essential for establishing campaign success, failing to do so will cause problems down the road.
read

Topics: Lead generation, B2B marketing, Inbound Marketing

Get a grip on Google Analytics to measure your PR success

New digital measurement tools like Google Analytics means PR pros can now measure web traffic and even track customer conversions! Find out more here!
read

Topics: B2B marketing, Inbound Marketing, PR

Content Creation for Inbound Marketing

ITPR looks at the benefits of Content Creation for an Inbound Marketing campaign and programme.
read

Topics: Inbound Marketing,

How to make content generation a simple process

Content Generation can be made a more effective and simple process when PR & Marketing teams work in tandem.
read

Topics: Inbound Marketing, PR,