ITPR BLOG | Digital PR (4)

by David Beesley

Why yesterday’s PR skills don’t hack it in a Digital PR world

Digital PR campaigns require a whole new skill set including content marketing, analytics and PPC.

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Topics: Digital PR,

by David Beesley

How we would spend your PR budget

What should I budget for PR? In this blog we outline an example PR campaign with a budget of approx. £35k a year

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Topics: PR, Earned Media, Owned Media

by Jon Brown

How to pitch to a journalist

Learn how to effectively pitch your news to journalists and increase your chances of getting coverage

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Topics: PR, PR Advice, Digital PR

by David Beesley

Digital PR and use of video on the rise

Digital PR is on the rise with spend prioritised for video and paid social. Here's our key takeaways from the PRCA's Digital PR and Communications report

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Topics: PR, Digital PR, PR measurement

by Jon Brown

What does success look like for a digital PR campaign?

How do you measure success of a digital PR campaign? What can you measure using website and keyword analytics tools? We answer these questions and more.

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Topics: Digital PR, PR measurement,

by Jon Brown