Is PR really about generating leads?

We investigate whether PR is really about generating leads and if so, how can lead generation play a key part on the results of a PR campaign?
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Topics: PR Advice, PR measurement,

Three Challenges with Inbound PR

Inbound PR has transformed the way we deliver PR campaigns, but what are its limitations? Read our blog on the three current problems with Inbound PR.
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Topics: Inbound PR,

How to create relevant PR content

How can you ensure you are producing PR content that will get you seen online and not dumped into a journalist's junk file? We provide some top tips!
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Topics: Owned Media, PR Advice, Digital PR

How does PR culture equate to PR success?

A happy team makes a successful campaign, but how exactly? Find out what you should be looking for PR culture-wise when it comes to picking your agency.
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Topics: PR Advice,

How to get CEO buy-in for your Digital PR Strategy

What do you need to get CEO buy-in for a digital PR strategy? We take a look at the metrics and data needed to get backing for a Digital PR campaign.
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Topics: Digital PR,

Reactive PR vs Proactive PR: What’s the difference?

Don’t wait for opportunities to come to you. Learn how reactive PR is killing your campaign and the proactive PR techniques that can boost your coverage.
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Topics: Inbound PR,

How do you measure Digital PR ROI and prove it to the board?

Find out how to measure Digital PR ROI and prove your results to the board
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Topics: Digital PR,

Generating new business using digital PR

Learn how to generate new business using digital PR for your business!
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Topics: PR, PR Advice, Digital PR

How to make Inbound PR work for you

Learn how to make Inbound PR work for you through data-driven campaigns, content audits and strategic content placement planning.
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Topics: Inbound PR,