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by Jon Brown

How do you measure B2B Digital PR?

B2B Digital PR measurement has long been an issue. But with new digital tools, providing effective results that measure up against marketing goals is easy.
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Topics: PR Advice, Digital PR, PR measurement

by Jon Brown

Three Top Tips for B2B Digital PR Success

Any successful B2B Digital PR programme comes down to hard work, determination, and always coming back to the basics. Here are our three top tips!
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Topics: Earned Media, Inbound PR, PR Advice

by Jon Brown

How B2B Digital PR and Digital Marketing work hand-in-hand

Used together effectively, B2B Digital PR and Digital Marketing can help businesses increase online brand awareness and overall website performance.
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Topics: PR, PR Advice, Digital PR

by Jon Brown

Traditional PR vs Digital PR: What's the difference?

Traditional and Digital PR both have their places, so what's the difference? And how do these two approaches work together to maximise PR campaigns?
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Topics: PR, PR Advice, Digital PR

by Jon Brown

What is B2B Digital PR?

B2B Digital PR is different from the traditional approach to PR. Find out how it can help with your marketing, SEO, and how you can measure it.
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Topics: PR, PR Advice, Digital PR

by David Beesley

Why yesterday’s PR skills don’t hack it in a Digital PR world

Digital PR campaigns require a whole new skill set including content marketing, analytics and PPC.
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Topics: Digital PR,

by David Beesley

Advertising Value Equivalent - Why? And what is the alternative?

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out
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Topics: PR Advice, PR measurement,

by David Beesley

ITPR Management Buyout from Huble Digital Group

UK B2B technology PR consultancy, ITPR, announces that it has completed a management buyout (MBO) from digital business consultancy, Huble Digital.
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Topics: B2B marketing, PR,

by David Beesley

How we would spend your PR budget

What should I budget for PR? In this blog we outline an example PR campaign with a budget of approx. £35k a year
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Topics: PR, Earned Media, Owned Media

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ITPR won the "Best B2B Technology PR Consultancy 2023" award by SME News. A digital magazine aimed at those who own, run, or assist in the running of small and medium-sized businesses in the UK. 
 

 

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