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by Mike Davies

Top tips to briefing a PR consultancy

The most important thing you can do when looking for a new PR consultancy is to put together a solid and detailed brief - read here for guidance!
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by Mike Davies

How to set measurable PR agency KPIs

Setting measurable KPIs with a new PR consultancy is essential for establishing campaign success, failing to do so will cause problems down the road.
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Topics: Lead generation, B2B marketing, Inbound Marketing

by Mike Davies

Impress your boss with data-driven PR

How do you measure Digital PR in a way that will impress your boss? Follow this advice on digital pr measurement for a start
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Topics: Digital PR, PR measurement,

by David Beesley

How to promote and amplify a piece of coverage

Old method of PR was to get coverage and file it away. But modern PR take the coverage to add extra value to your earned, owned and paid media campaigns.
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by Jon Brown

How to build an SEO PR strategy

PR and SEO can be the perfect combination for companies looking to build an online presence and dominate search results pages.
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by Roxanne Asare

Survival guide: Getting through a B2B Tech PR internship (part 2)

Roxanne Asare shares further insight into the world of PR, and gave advice for B2B Tech PR interns looking to make their internship a success. Read here!
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by Mike Davies

Get a grip on Google Analytics to measure your PR success

New digital measurement tools like Google Analytics means PR pros can now measure web traffic and even track customer conversions! Find out more here!
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Topics: B2B marketing, Inbound Marketing, PR

by Roxanne Asare

Survival guide: Getting through a B2B Tech PR internship (part 1)

Roxanne provides you with a guide to getting through a B2B Tech PR internship. Read what's involved within an internship in a B2B Tech PR consultancy!
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Topics: PR Advice,

by Kostas Giannoukaris

Achieving Paid Media and Public Relations Synergy

Outreach augmentation, keyword and audience targeting, trend identification and exploitation. Online paid media and PR can benefit your business - read now
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Topics: Paid Media,

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ITPR won the "Best B2B Technology PR Consultancy 2023" award by SME News. A digital magazine aimed at those who own, run, or assist in the running of small and medium-sized businesses in the UK. 
 

 

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