Building an effective Inbound PR newsroom

An effective Inbound PR newsroom can put you ahead in the race to get in the media and in front of prospects. Read our blog to find out more!
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Topics: Inbound PR,

Why use Inbound PR? - An exclusive interview with HubSpot's Iliyana Stareva

An exclusive interview with HubSpot's Iliyana Stareva about her new book Inbound PR and what the future of the public relations industry looks like
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Why Inbound PR?

Inbound PR is the evolution of the public relations industry, making the best use of a business' Earned, Owned and Paid media channels. Find out more here!
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Five things successful Digital PR agencies do to measure success

Successful Digital PR consultancies have some key metrics they always measure against. But what are they? Find out more in the new blog
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Topics: Digital PR, PR measurement,

Top tips to briefing a PR consultancy

The most important thing you can do when looking for a new PR consultancy is to put together a solid and detailed brief - read here for guidance!
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How to set measurable PR agency KPIs

Setting measurable KPIs with a new PR consultancy is essential for establishing campaign success, failing to do so will cause problems down the road.
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Topics: Lead generation, B2B marketing, Inbound Marketing

Impress your boss with data-driven PR

How do you measure Digital PR in a way that will impress your boss? Follow this advice on digital pr measurement for a start
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Topics: Digital PR, PR measurement,

Get a grip on Google Analytics to measure your PR success

New digital measurement tools like Google Analytics means PR pros can now measure web traffic and even track customer conversions! Find out more here!
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Topics: B2B marketing, Inbound Marketing, PR