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by Jon Brown

Is PR really about generating leads?

We investigate whether PR is really about generating leads and if so, how can lead generation play a key part on the results of a PR campaign?
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Topics: PR Advice, PR measurement,

by Jon Brown

Three Challenges with Inbound PR

Inbound PR has transformed the way we deliver PR campaigns, but what are its limitations? Read our blog on the three current problems with Inbound PR.
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Topics: Inbound PR,

by Jon Brown

How to create relevant PR content

How can you ensure you are producing PR content that will get you seen online and not dumped into a journalist's junk file? We provide some top tips!
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Topics: Owned Media, PR Advice, Digital PR

by Jon Brown

How to get CEO buy-in for your Digital PR Strategy

What do you need to get CEO buy-in for a digital PR strategy? We take a look at the metrics and data needed to get backing for a Digital PR campaign.
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Topics: Digital PR,

by Jon Brown

Reactive PR vs Proactive PR: What’s the difference?

Don’t wait for opportunities to come to you. Learn how reactive PR is killing your campaign and the proactive PR techniques that can boost your coverage.
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Topics: Inbound PR,

by Jon Brown

What does a successful Earned media campaign look like?

Earned media is still one of the most trusted and influential channels for persuading potential customers. Here's how your brand can earn more coverage.
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Topics: Earned Media,

by Jon Brown

What does a successful Owned media campaign look like?

We take a look at Airbnb’s successful Owned media campaign and what B2B companies can learn for their own strategies.
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by Jon Brown

Link Building PR: Measuring PR with Backlinks and Domain Authority

Find out why Domain Authority (DA) and backlinks are important assets in being able to truly measure Digital PR coverage and value
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Topics: Digital PR,

by Jon Brown

A Guide for PR Link Building

Does link building seem like a difficult practice to get right and get results from? This guide will tell you everything you need to know to get started.
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Topics: Earned Media, PR Advice,

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ITPR won the "Best B2B Technology PR Consultancy 2023" award by SME News. A digital magazine aimed at those who own, run, or assist in the running of small and medium-sized businesses in the UK. 
 

 

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