The 4 essentials of delivering Digital PR campaigns

Tired of PR campaigns that don’t link to your content marketing campaigns? Here are 4 essentials to delivering a Digital PR campaign.
read

Topics: PR Advice, Digital PR,

How to use Owned Media to improve lead generation for your business

An effective PR strategy not only brings in media coverage but can also help improve lead generation. Your Owned Media is key to this, here's how.
read

Topics: Owned Media,

Use PR to get the most out of a B2B trade event

B2B industry events are great places to promote your business and services to a target audience. Read our blog about how to make the most of any B2B events
read

How to promote and amplify a piece of coverage

Old method of PR was to get coverage and file it away. But modern PR take the coverage to add extra value to your earned, owned and paid media campaigns.
read

Creating an effective SEO, PR & Content strategy

SEO, PR & Content teams in many businesses & agencies work in silos. We look at how all three can work together to create an SEO, PR & content strategy.
read

Topics: Owned Media, PR Advice, Digital PR

How to prove the value of social media campaigns

Social Media Campaigns should be one element of a multi-faceted PR campaign. But how do you convince the social media sceptics within your business?
read

Marketing productivity tips for busy marketers

Spending too much time on routine marketing activities? Find out how you can reduce the time you spend on them with our marketing productivity tips.
read

Using LinkedIn for B2B lead generation

LinkedIn is great for networking – but can it be used for B2B lead generation and how valuable are LinkedIn groups?
read

How to write a B2B case study

Case studies are one of the best pieces of content you can create to showcase your business’ expertise. Find out how to write a B2B case study.
read

Topics: Content Marketing,