ITPR BLOG | David Beesley (4)

by David Beesley

Advertising Value Equivalent - Why? And what is the alternative?

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out

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Topics: PR Advice, PR measurement,

by David Beesley

ITPR Management Buyout from Huble Digital Group

UK B2B technology PR consultancy, ITPR, announces that it has completed a management buyout (MBO) from digital business consultancy, Huble Digital.

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Topics: B2B marketing, PR,

by David Beesley

How we would spend your PR budget

What should I budget for PR? In this blog we outline an example PR campaign with a budget of approx. £35k a year

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Topics: PR, Earned Media, Owned Media

by David Beesley

Digital PR and use of video on the rise

Digital PR is on the rise with spend prioritised for video and paid social. Here's our key takeaways from the PRCA's Digital PR and Communications report

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Topics: PR, Digital PR, PR measurement

by David Beesley

How does PR culture equate to PR success?

A happy team makes a successful campaign, but how exactly? Find out what you should be looking for PR culture-wise when it comes to picking your agency.

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Topics: PR Advice,

by David Beesley

How do you measure Digital PR ROI and prove it to the board?

Find out how to measure Digital PR ROI and prove your results to the board

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Topics: Digital PR,

by David Beesley

Generating new business using digital PR

Learn how to generate new business using digital PR for your business!

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Topics: PR, PR Advice, Digital PR

by David Beesley

How to build a successful paid media campaign

Using paid media should be part of your Inbound PR campaign strategy. Bring your paid media in from the cold and involve it in your Inbound PR strategy!

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Topics: Paid Media,

by David Beesley