ITPR BLOG | David Beesley (4)

by David Beesley

Implementing Inbound PR

Learn how to plan, implement and measure an effective Inbound PR  campaign in just eight steps. Give your Earned media efforts some much needed spark. 

read

Topics: Inbound PR, Digital PR,

by David Beesley

Why yesterday’s PR skills don’t hack it in a Digital PR world

Digital PR campaigns require a whole new skill set including content marketing, analytics and PPC.

read

Topics: Digital PR,

by David Beesley

Advertising Value Equivalent - Why? And what is the alternative?

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out

read

Topics: PR Advice, PR measurement,

by David Beesley

ITPR Management Buyout from Huble Digital Group

UK B2B technology PR consultancy, ITPR, announces that it has completed a management buyout (MBO) from digital business consultancy, Huble Digital.

read

Topics: B2B marketing, PR,

by David Beesley

How we would spend your PR budget

What should I budget for PR? In this blog we outline an example PR campaign with a budget of approx. £35k a year

read

Topics: PR, Earned Media, Owned Media

by David Beesley

Digital PR and use of video on the rise

Digital PR is on the rise with spend prioritised for video and paid social. Here's our key takeaways from the PRCA's Digital PR and Communications report

read

Topics: PR, Digital PR, PR measurement

by David Beesley

How does PR culture equate to PR success?

A happy team makes a successful campaign, but how exactly? Find out what you should be looking for PR culture-wise when it comes to picking your agency.

read

Topics: PR Advice,

by David Beesley