Thought Leadership PR

Thought leadership is an essential part of any business growth strategy, especially in B2B markets.

If your prospects are looking for new products or services, they will be doing their own research online. 

What are they looking for? 

What we all look for in business, when we have problems to solve, are people that we can trust for advice. People who understand our business and who have solved problems for other businesses like ours. Building trust and showing expertise and understanding is what Thought Leadership is all about. 

 Suppliers that can provide insightful, engaging and educational content that helps solve problems will stand out from the crowd. This content will explain that they understand the market, that they have the vision to appreciate where the industry is headed and the types of problems that businesses are encountering.

Trust in that business’ spokespeople - their subject matter experts - is a key factor in winning over the prospect and building trust. This leads all validates that you have a tried and tested solution or product that has helped other organisations like them.

Thought leadership should be a key part of any PR programme to  build the reputation of your business, and your key spokespeople, as a reliable source of information and industry commentary, to help you engage with and influence the senior decision makers in your industry.

Thought leadership driven PR has the extra advantage of adding authority and credibility to your business’ standing, as editorial media coverage is seen as more reliable and independent than just content on your company’s website or social media channels.

Content for thought leadership comes in many formats whether it’s by-lined articles from your CEO or  comments in the media from your spokespeople, as part of a PR campaign; or research reports which take a detailed look at your industry and give your views on its  main challenges; or blogs and articles which seek to answer your prospects questions.

With the right content driving your thought leadership strategy you can put your business in front of your prospects and position yourself as a reliable, trustworthy and relevant source of information, as you raise your profile in your industry.

By creating thought leadership content that resonates with your audience you increase your chances of influencing their future purchasing decisions and ensure you are front of mind when it comes to starting their buyer journey.

Today, a prospect is more likely to come across your company online while researching a problem or industry topic.

Content, coupled with a solid PR thought leadership strategy can not only increase your media profile and brand authority, it can also feed into your wider lead generation campaigns as the content required for thought leadership can make great sales and marketing collateral for your website.

Thought leadership content can also play into your SEO strategy and help to drive your search visibility efforts. Using PR, you can build a campaign to earn legitimate, high domain authority links to your website from other credible websites and increase the chances of your business being found first on Google.