Digital PR Strategy

1. What is Digital PR?

2. What is a Digital PR Agency?

3. How does Digital PR help with SEO?

4. Example of a Digital PR strategy

5. How can a Digital PR agency help you?

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A Digital PR agency specialises in working with businesses to increase their online presence. People use digital tools and search engines like Google every day to find things like their local hairdresser or the best HR software for their company, and being able to be found online has become one of the best ways to increase leads, sales, and customer engagement.

Digital PR agencies live and breathe all things focused on technology. They have the knowledge, expertise, and resources to construct targeted Digital PR campaigns tailored for your specific needs. Plus, with improvements in PR measurement, campaigns can now be aimed at delivering tangible results that will boost awareness, engagement, and online presence.

Because not only do online methods of earning media coverage help increase brand awareness and trust, but it also has a significant impact on the performance of your best sales person - the website. Important, as the majority of your potential customers and target audience will interact with your website before they even get in touch with a real person.

Inbound searches are becoming the best way to reach and direct people to your business. But even the most powerful or optimised websites in the world will sometimes struggle to get in front of new audiences or target the ones it wants to reach the most.

Combining Digital PR methods with SEO best practice can help businesses rank higher up on search engine results pages. In turn, websites see an increase in traffic, engagement, and the chance of sales as visitors become more engaged and interested in what they see.

Content used for a media engagement programme can also be used to support the targeting of website keywords. For example, if you’re a FinTech company and you’re looking to be known as a provider of blockchain technology, then placing a piece of content or news story placed in a relevant and targeted media publication will help you be found for those exact search terms if you’re unable to do so through your website.

Plus, unlike traditional PR where articles would appear in a print newspaper and be discarded the very next day, Digital PR coverage sticks around for the long-term. Much like you might see with your own blog traffic, online coverage can stay at the top of search results pages for years depending on the topic, value of information provided, and the media website. 

If it hits all three of these, then there is a serious chance online placements can place your brand next to targeted search results as well as lead people back to your website. Which is important, as being able to use online coverage to be found for relevant search topics is another wider benefit of Digital PR. Media websites typically have a very high Domain Authority (80+) and therefore a bigger chance of outranking your own web pages for certain search results.

For maximum impact, Digital PR strategies have to be closely aligned with your SEO and online marketing strategies. But remember - the main aim of content to be placed in the media, such as thought leadership articles, is still to create unique insight that speaks to the reader. Stuffing an article full of keywords will not only result in no placements, but even if it does it might actually be penalised by Google as spam.

There are three main areas to start creating a successful and effective Digital PR strategy: 

PR for a digital world

PR and may have “gone digital”, but the fundamentals remain the same. Our B2B Tech PR team are experts at creating stories for your business that engage the media, and we have the relationships with key journalists to get those stories read by your target audience.

Website-focused results

All of our campaigns are planned and executed to get you media coverage that will raise your business’ profile, and improve the performance of your website. By creating digital PR campaigns that drive traffic back to your website, we not only get the results - we can show those results to you.

Digital PR experts

The media and PR landscape is always changing. That's why our team receive constant training - both internal and external - on the latest PR, content, SEO and inbound marketing best practice to ensure we remain ahead of industry trends.

Traditional PR used circulation, advertising equivalency and guesses how many people have read the article. B2B Digital PR have web visitors per month, is about Domain Authority and can show the article ranking as #1 on Google search terms. Could B2B Digital PR be right for your business?

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“The ITPR team are a valued support to the Invu media and communications team, providing consultation and advice which has made a significant impact to the success of our PR campaigns.”

ROB THOMPSON

Marketing Manager | Invu

Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to David, one of our PR Directors.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!